SchemaOrg Webpart

We have just updated our SchemaOrg web part to include social media tagging.

Purpose of the SchemaOrg webpart

The purpose of this webpart is to put meta tags into all pages of your custom website for better search engine friendliness.  The web part detects what type of page it is, and creates the appropriate schema tags and social media tags for the page.  You can put the web part on the master pages and it will adjust according to the sub page of the website.

Schemas

The following page types are mapped to the following schemas.

All schemas are written in Json.

• Home Page = MedicalEntity with specialty
• Office Locations = LocalBusiness including address, phone, photo, and aggregate rating if applicable
• Staff = Physician including aggregate ratings if applicable
• News = NewsArticle

Social Media Tags

The open graph and twitter meta tags are added to each page of the website, and vary based on what kind of page it is.

• Default Settings
  • Title = Meta Tag Page Title, if blank, then Document Name
  • Description = Meta Tags Page Description. If blank, then the Page Description on the form tab
  • Image = the Teaser image from the Page Form tab (overridden if image for news, locations, staff, and blog posts)
  • URL = Current Absolute Path
  • SiteName = Current Site
  • Type = article
• New Articles
  • Title = News Title
  • Description = News Summary
  • Image = News Teaser Image
• Blog Post
  • Title = Blog Post Title
  • Description = Blog Post Summary
  • Image = Blog Post Teaser Image
• Office Location
  • Title = Site Name + Location Name
  • Description = From Page Form Tab
  • Image = Photo of Office
• Staff
  • Title = Full Name
  • Description = Bio
  • Image = Provider Photo
  • type = profile
• Home Page
  • type = website

 

Frequently Asked Questions

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